The Pros And Cons Of Affiliate Marketing

Making money is a priority for everyone. After all, just about everyone could use a bit of extra money right? Well, today, more and more people are turning to the lucrative field of affiliate marketing to make cold hard cash. In fact, many Gurus argument that there is a lot of money to be made with promoting other people's products. However, as a newbie Affiliate Marketer myself, I can tell you that there are some advantages and disadvantages to this business model. In this article, we'll discuss both.

First of all, if you do not know what affiliate marketing is, do not feel bad, I did not either at first. Affiliate marketing is basically a cooperative agreement between a merchant, and an online affiliate. The affiliate gains contracts by providing customers to the merchant.

There are typically three payment structures for affiliates. With pay per click payment structures, affiliates are paid when the customer visits the merchant from the affiliate's site. On the other hand, per lead payments are made when an affiliate reiter someone to the merchant's site and that person fulfills the required action. For instance, let's say you're an affiliate for an insurance company who pays you when prospects fill out an application. In this instance, you'll be paid when someone submits a valid application which is called paid per lead. The third type is called pay per sale. During this instance, an affiliate is paid only when a potential customer purchases the merchant's item.

Advantages of affiliate marketing:

o Money, money and more money. There is a lot of money to be made with affiliate marketing and many people make great incomes promoting other people's products and services.

o You can be your own boss. You work when you feel like it, or when you are able to. You basically write your own paycheck with the amount of work you can do. When you need extra earnings for holidays, or paying a really huge bill, you just invest more time into marketing products and make more money.

o Promote what you love. You can promote any product that you want to promote. There are literally millions of products to choose from, you simply have to find one that you like and go for it. In fact, some affiliate marketers test out niches and then produce their own competitive or complimentary products. By thinking outside the box, they are able to rake in even more money.

o Earn money while you sleep. You earn money continuously, even when you're not on the computer. You do not have to monitor your work with an affiliate program, because the customers will go to the merchant's sites whenever you are online or not. In fact, you can even make money while you were sleeping … what could be better than that?

Disadvantages of affiliate marketing:

Now that we've discussed the advantages of affiliate marketing, we'll now discuss the disadvantages.

o Hard to find good products. It can be tricky to find a product that is worth promoting. There are literally millions of products that you could promote and it is sometimes hard to focus in on just one.

o Dishonest merchants. It can be difficult finding a merchant or vendor that is really honest and legitimate. In fact, there are some merchants who are dishonest that they lie and refuse to give you credit for your referrals. In some cases, these merchants would rather shut down their businesses than pay up. And, the bad thing is that affiliates basically have little recourse whatever.

o Lots of competition. There is a lot of competition among affiliate marketers, especially for the good products. In fact, some technically savvy affiliate marketers have even figured out clever ways to steal commissions using special equipment. Although there are some precautionary measures affiliate can take, this can be quite problematic.

o It's not your product you're promoting. As an affiliate marketer, you are basically promoting someone else's product or service so your responsibilities are in their hands. If they decide to quit the program or reduce the responsibilities, you'll have no say so whatsoever.

In conclusion, there are advantages and disadvantages of being an affiliate marketer. Although there is great potential to make substantial income, marketing other people's products, puts you at a disadvantage. Therefore, your best bet is to take your time, test it out and build your own product so that you can get others to market it for you. That way, you'll be the one calling the shots.

Pitlochry Vacations – What To Do When Visiting Pitlochry

Pitlochry vacations are now becoming increasingly popular not only with those who live in the UK, but also with tourists from around the world. Not only does this area of ​​Scotland offer some really stunning scenery but also there are plenty of other things that one can do while staying here.

In this article, we take a look at some of the attractions that you may want to consider visiting during a stay in Pitlochry. Surely, you may find that you need to stay more than a few days in order to enjoy everything that this town and the surrounding area have to offer.

1. Pitlochry Dam – This was built because a power station was needed to provide electricity to the area. When it was built, a new loch was also created and because of this, they had to build a salmon ladder, which allowed the salmon to get upstream, where they would breed.

During your visit to the dam, you are able to see a portion of the ladder that has been enclosed in glass to view just how the salmon make their annual journey to their breeding grounds. This actual exhibition is open from Easter until the last Sunday of October from 10.00 to 17.30 each day.

2. Eradour Distillery – This is the smallest of all Scotland's distilleries and upon your visit will be provided with a wee dram (small glass) of the whiskey that they produce. Tours of the distillery take place regular through the year, but during the winter months (November through to February) there opening hours are different from those in the summer.

3. Killiecrankie Visitor Center – This is to be found outside Pitlochry on the A9 and it is here where you can learn about the Jacobite Rebellion that took place in 1689. It was this rebellion, which was harvested to gain independence for Scotland from England. However, the leader of the rebellion a gentleman called John Graham was killed at the battle, which occurred at Killiecrankie, and this rebellion was defeated by the English troops.

4. Loch Rannoch – This is one of the largest and longest lochs in Scotland and is a short drive away from Pitlochry. This loch is in fact famous as it is actually included in Robert Louis Stevenson's book Kidnapped because he was so impressed with the loch's setting.

Along with the attractions, we have mentioned above when it comes to Pitlochry vacations you will find that there are plenty of other things one can do. Why not spend some time exploring the surrounding countryside. Alternately, if you are feeling a little more adventurous then why not try some water sports which can be found at many of the surrounding lochs.

There are lots of hotels and guest houses in Pitlochry to make your stay a pleasant one. You can then relax and take in the joys of this beautiful part of Scotland.

The American Jobs Act, Unemployment Discrimination and Employment Brand

Online recruiting organizations: Are you ready to stop hiding from candidates? You should be. Your brand depends on it.

With The American Job Act currently before Congress, employers would be subject to EEOC discrimination claims if they fail to hire an unemployed candidate based on the fact that they are not currently employed. The notion was hatched as a backlash against the perception that employers do not want to hire unemployed workers.

That’s a specific law with a specific target, but if you peel the layers back, it’s the first salvo fired out of frustration from a country full of candidates that are tired of being treated badly by the people, systems and processes that have grown up around recruiting in the last 10 years.

I get it. Recruiting organizations are under siege by way too many qualified candidates for the positions they have. More importantly, they’re under siege by way too many completely UNqualified candidates.

While not considering candidates that are unemployed may cut your candidate pool down to a manageable size, it’s not smart from a branding standpoint. Unless your employment brand is cold and cutthroat, you should embrace all candidates. You should treat them with respect and you should engage as many of them as possible.

Everyone wants a fair shot. That’s just part of being human. And when sweeping generalizations like “we don’t consider unemployed candidates” take hold, or faceless applicant tracking systems process bits and bytes and spit out rejection emails (often delayed to appear like the candidate was considered by a human), then the appearance of a fair shot disappears.

Candidates are customers. Candidates are voters. Candidates are individuals capable of expressing their frustration to large numbers of other individuals through social networking.

Here is and actual tweet I came across the day after writing this article: “@jimcramer FYI you herd it here first, Taleo is keeping the unemployed… unemployed.”

Obviously, not everyone is qualified. And every recruiter has tales of resume spammers and unqualified, unprepared candidates sucking their time. But the fact is, if you appear not to care about candidates, then your brand suffers. And now with an entire nation who is totally focused on getting people placed in jobs, delivering bad candidate experiences is asking for more Federal regulations governing how you interact with candidates.

There is a quietly growing awareness in the industry that candidate satisfaction matters. There is a faint notion growing that engaging candidates and trying to ensure that they are communicated with and treated with respect and reverence, will actually result in a more effective recruiting process.

There are tools available that allow organizations to engage candidates and solicit feedback throughout the recruiting process. Companies can now listen to how candidates feel about their recruiting process from beginning to end, track satisfaction and fine tune practices to make them as effective as possible.They sit on top of a company’s career site pages and asks candidates what they think, in real time and with appropriately times follow up surveys.

Without fail, candidates regularly comment “Thank you for asking my opinion.” So when I say treating candidates with respect helps your employment brand, I speak from experience. Your “Best Place to Work” badge is fine, but it just lays there. Asking a candidate what they think about how they’ve been treated? That shifts the earth a little bit and provides evidence that you have a great place to work.

Plus it provides a goldmine of ideas about how to better interact with candidates, tweak your career site and make your online recruiting efforts more effective for passive candidates. The one’s who already have jobs. The one’s you were targeting that got the White House involved in messing with your business in the first place.

Benefits of Internet Marketing Services With The New Approach to Marketing

The internet has radically changed the face of shopping as we know it. Now the virtual marketplace is becoming every bit as important as the high street. With this new form of shopping coming a new form of marketing which is not necessarily the same as traditional marketing and therefore demands a new approach and also a degree of stepping away from the mindset of traditional marketing such as television and magazine advertising. The positive side of this however, is that the potential of internet marketing is unlimited. It not only moves your business out of the locality in which you are based, but also outside of your national borders. It is creating a global marketplace with access to billions of customers. The internet population of China alone is bigger than the population of the US. Therefore, it is imperative that you make the correct decisions when it comes to online marketing and the proposal of internet marketing services. If you do so there are a number of important benefits to be had.

Cost-Effective

Internet marketing services can be expensive; however, when you take into account the impact they can have the cost-benefit ratio far thats that of traditional marketing techniques. Due to the nature of the internet by choosing the right internet marketing services it is possible to reach a massive target population. A good internet marketing company, although costly, will be able to work out the exact demographic that your business targets and assist you with reaching them.

Specialists

Whilst you are paying for their services it is important to realize that they are specialists in their field and you are not only paying for their services but also their knowledge. It is important that you never assume to know what an online customer wants or how to reach them as you may simply not be correct and then your market will fail to be reached. There are millions of websites out there that have missed the mark and receive few or no visitors.

Strategic

A good internet marketing services provider will also be able to assist you in developing a very strategic marketing plan taking into account the many different elements of internet marketing such as SEO, advertising, and social media marketing. It would be extremely difficult for an internet marketing novice to be able to truly engage with any of these forms of marketing as they have particular nuances.

Increase Sales

Ultimately one of the main benefits of engaging an internet marketing services provider is the fact that they have the experience to help you increase your sales. This is the end game of the online marketplace – driving traffic to your website and converting that traffic to sales. Not only is it important to work out how to get customers to your website it is also important that once there your website is well-built enough to actually convert sales. A company with a good reputation for providing internet marketing services will be able to assist you with all angles of marketing to ensure you get the most for your money. Remember there are already people out there searching for your product; it is just a matter of making your company visible to them.